Considered the most successful Italian designer ever, Giorgio Armani is arguably the godfather of red carpet fashion. Here is a brief profile of the man and the brand:
Armani’s fashion career started as a window dresser in 1957 before working his way up through the rungs of the department store La Rinascente. Eventually, Armani began designing menswear in the 1960s for Nino Cerruti before setting out as a freelancer and subsequently starting his own company, Armani, in 1975, which now has an annual turnover of roughly $1.6 billion.
Armani was one of few designers in the 1980s to advertise his brand on television, this and the costumes he designed for Hollywood movies led to a prosperous relationship with the media, which continues to this day – in 2007 Armani was the first haute couture house to broadcast a fashion show live on the internet.
With over four decades in the business Armani continues to break records.
With over four decades in the business Armani continues to break records. In 2000 New York’s Guggenheim Museum hosted the first exhibition for a living fashion designer in honour of Armani’s work, he was also the first designer to ban models with a BMI under 18.
Armani is one of only six correspondent (foreign) members of The Chamber Syndicale (brands legally allowed to call themselves ‘haute couture’).
Armani’s style is unquestionably sleek and sophisticated. Known for its well-cut lines and tailored silhouettes, the label is a beacon of timeless style. Usually created in muted tones, the sensible collections are classic and durable – the pinnacle of luxury couture.
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